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Estée Lauder's $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here's what's working -- and what's still at risk.

The platform wants to remain a key tool for organic activity of brands like McDonald's and Poppi, even as it helps to draw paid investment.

Walmart has a plan to stay profitable as President Donald Trump's tariffs push up costs. It's called advertising.

Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have been forged around different parameters: what many in the industry refer to as "AI grounding."

It broadens Best Buy's lineup of technology products, adding custom controllers, gaming chairs and desks, keyboards and mice, monitors and headsets.

Marketers are monitoring CPCs, referral rates and search traffic and beginning to think bigger in their response to the zero-click challenge.

Michael Fiddelke, Target's chief operating officer, has been with the company for more than two decades in different leadership positions.

With finance directors scrutinising how valuable creator content really is, being able to measure their value has never been more important.

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing.

With more creator content on CTV than ever before, brands and marketers are starting to lean into the new creator advertising opportunity.