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The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.

Walmart wants to better compete with platforms like Meta and Pinterest for SME ad dollars with its latest billion-dollar purchase of Vibe.

Sponsor units in Paramount+'s streaming premieres are dynamically adapted to let advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.

Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.

This week's Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.

Cannes search panic, decoded: it was never about search,

AI agents are at the core of Dentsu and Dept's market offerings, but a Hyundai agentic media pilot highlights threat of in-housing.

Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology.

Amazon's Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.

The ad tech announcements at this year's Cannes Lions Festival of Creativity that you need to know to stay informed.