How TikTok's 'The Secret Lives of Mormon Wives' landed on Hulu, with Select Management Group's Danielle Pistotnik The talent manager and executive producer of "The Secret Lives of Mormon Wives" joined the Digiday Podcast. $$ digiday.com digiday.com / feeds digiday-com .. digiday-com-podcasts / / #creative / / 23 days 23d Share
Why there's a CPM slump in a growing CTV market Midway through the year, ad execs say CPMs are down. Depending on who you ask, they're down anywhere between 10% to over 30% year over year. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 23 days 23d Share
What you missed at Cannes Lions 2025 Here's what you might have missed from Cannes Lions 2025. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 24 days 24d Share
CMOs say AI platforms' low profile at Cannes won't happen again AI was the buzzword of the week at Cannes Lions but platforms behind it were largely absent. CMOs suspect that won't be the case for long. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 24 days 24d Share
Spotify's video podcast program draws praise from creators -- and skepticism from networks Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 24 days 24d Share
Media Buying Briefing: What Dentsu's synthetic audiences deal reveals about future of media planning Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 24 days 24d Share
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond eMarketer forecasts that AI search ad spend will grow exponentially in the coming years, but its overall share of search will be small. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 24 days 24d Share
How iHeartMedia kept the tone and personality of its AI-translated podcasts More than a year after iHeartMedia planned to debut a handful of AI-translated podcasts, those shows are finally seeing the light of day. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 24 days 24d Share
Sprite's heat-activated digital billboards suggest a future spot for OOH in the media mix Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 27 days 27d Share
Cannes Briefing: Optimism in the margins After a week defined by contradictions -- lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts -- the industry seemed to settle on an unexpected but familiar note: optimism. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 27 days 27d Share