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How should TV and streaming audiences watching in a bar or other public place should be counted -- and, more importantly, charged for.

Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.

The Guardian's CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.

Explore how brands use scenario planning to make smarter decisions about marketing budgets amid economic uncertainty and market shifts.

Amazon and Disney have struck a partnership at Cannes Lions bringing Amazon DSP to Disney's ad exchange DRAX.

The DOJ is hearing growing calls to combine oversight committees after Google was ruled a monopolist in separate antitrust cases.

Retail media and ad networks are pulling out all the stops at Cannes, but is it enough to woo media buyers?

While the traffic Reddit is sending to publishers is still very small, it's growing enough for some to put more resources there.

Both partnerships will be instrumental in helping the holding company build out its influencer discovery agent ...

Google Privacy Sandbox may be released from its market commitments by the CMA, just as it faces crunch regulatory rulings in the U.S.