digiday.com / Page 10

The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.

Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.

AI and CTV raise independent ad tech's spirits, but a deeper dive reveals underlying tensions in a contracting market.

As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.

This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium -- from investment and readiness to barriers and impact. Agentic AI is the latest ...

The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.

Mail Metro Media is rewiring its commercial model around PMPs, first-party data, and a lighter ad load to build an outcomes-driven business.

Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers.

Right now, OpenAI needs ad tech. Especially as the platform is building out its entire ads proposition. But ad tech knows it won't always.

MrBeast's first-ever Upfront revealed his forthcoming creator platform, an infrastructure play that will elevate the company's offerings.