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Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact isn't easy.

Walmart Connect said it would let advertisers exclude specific search terms for sponsored-products campaigns through "negative keywords."

This week's Future of TV Briefing looks at how TV and streaming companies' advertising businesses fared in the second quarter of 2026.

Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.

The marketing it was doing worked well for a human audience. The brand needed different approaches to get picked up by the AI platforms.

Monks is considered a leader in AI marketing services. But its "exploding" use of AI tokens could bring its founders an unwelcome choice: maintain margins and keep the market onside, or spend to stay ahead?

Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs.

Perplexity has blocked Time's markdown agent ads from influencing its AI system, labeling the practice "deceptive."

As DoubleVerify and LiveRamp exit the public markets, mixed Q2 earnings reactions suggest more will follow.

Twenty months after it was acquired by Experian, the Audigent brand is no more. It's been absorbed into Experian Marketing Services.