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With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.

Marketers, brands, and tech companies chat at Digiday's AI Marketing Strategies event about internal friction and how best to use AI tools.

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

Artificial intelligence-powered tools reshaped retailers' process of selecting technology partners, from marketing to supply chain.

Toronto-based Salt XC has expanded its full-service media offerings with the purchase of Craft & Commerce.

This week's Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.

When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.

AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.

Publicis formed Influential Sports to tap into the creator marketplace to help brands connect with sports fans on a deeper level.