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Learn how AI-driven programmatic advertising enhances targeting, boosts efficiency and delivers impactful marketing results.

It appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025.

Leading influencer shops believe AI is key for clients to scale creator campaigns. Clients aren't sure.

The organizers behind futuristic golf tournament Tomorrow's Golf League (TGL) believe they can reach a generation of golfers.

While e-commerce still represents a small fraction of Roblox's overall business, it is a promising expansion area that could help keep the company's investors satisfied going into the new year.

Across the board, representatives of the holdcos and the agencies that comprise them said that their gaming business had grown over the past year, both through interest from new clients and via increased spend in the space on the part of pre-existing ...

Parsing the probable, possible, and plain absurd, including what a divested entity may look like.

Bluesky's user base is growing, but marketers remain on the fence (for now).

As marketers tout AI cost savings as a win, creative agencies worry about job replacement.

Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it's possible that in 2025 they could pull back from their focus on programmatic.