The diversification to attract new customers comes as the luxury sector grapples with an industry-wide slowdown, U.S. tariffs, and wider cost pressures.
Apollo and CEO Marc Rowan are at the forefront of a tectonic shift in the investing landscape, with the lines between public and private markets blurring.
A push to tax the real estate of the wealthy has sparked a backlash among brokers and potential buyers, who say the taxes punish the most important local spenders.
With the price of a Lamborghini starting at $400,000, many buyers are choosing to wait for more stable tariff rates before buying, CEO Stephan Winkelmann said.