Directors like Rian Johnson, Greta Gerwig and Guillermo del Toro are working with Netflix thanks to lucrative contracts, creative freedom and a big audience.
Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits that go beyond the occasional coupon.
Vietnam was the retail industry's backup plan when Trump first imposed duties on China, so some executives are relieved to see a potential deal with 20% levies.