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In this episode, Michael sits down with Elizabeth to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads.

Learn how Amazon sellers can use PPC and search query data to measure real market share, compare performance against the market, and make smarter advertising decisions that drive long-term growth.

Emma Schermer Tamir talks with Michael about AI vs. human creativity, high-quality A+ content, and practical ways to improve modern marketing copywriting.

Master the 5+1 essential Amazon skills for 2026 with Michael and Noemi Bolojan. Learn how to scale smarter with inventory, analytics, and focused brand growth.