In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.
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Ad Badger: Amazon PPC Tool, Training, and Community
Learn why Amazon PPC conversions don't always tell the full story. Explore attribution models, common pitfalls, and strategies to measure the true impact of your campaigns.
In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025.
Discover how Amazon's close variants are changing keyword auctions, driving query overlap, and what PPC managers can do to regain control, optimize spend, and boost profitability.
Which Amazon Ads updates actually drive performance? A practical breakdown of UnBox 2025 and what matters in 2026.
Learn how top agencies train PPC managers who can coach and lead others. In this episode, we talk with an expert who shares real systems, mistakes to avoid, KPIs, and practical steps to build a scalable PPC team.
Learn the Christmas Tree Method for Amazon PPC keyword expansion and discover a structured approach to scale campaigns, control ACOS, and maximize profits with core keywords, long-tail growth, and ASIN targeting.
Join the Badger family for holiday wishes, heartfelt Christmas caroling, and a festive Amazon PPC episode full of joy and community spirit!