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Amazon's US Google Shopping impression share has been 0% for a year. What the auction data shows about CPCs, rivals, and incrementality testing.

A new SEO test shows what happens inside Google's Web Rendering Service after five seconds: Google pauses a virtual clock in the renderer.

Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.

A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers.

Commercially, publishers have real influence in AI systems. If we can package this properly as an industry, brands will pay good money thanks to the now measured downstream influence.

I built my five-pillar framework in April. Four months later, Sora's shutdown and YouTube's purge proved Pillar 5 right.

Google's August 17 change makes budget-limited Target CPA and Target ROAS campaigns chase their targets instead of beating them, raising costs unless you act.

Google may be penalizing websites for AI-generated content under an expanded definition of thin content.

Google updated its review documentation with more reasons why content could trigger a manual action.

X spent 24 hours posting live updates on its anti-chatbot campaign, offering a look at how AI-generated spam evolves and how X counters it.