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New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.

Google and OpenAI now build answers as interfaces. The decision generative UI forces on a business looks like the one hotels made with booking.com.

Spot why Google Ads targets fail to drive business growth, from outdated profit margins and repeat buyers to weak leads and limits on profitable reach.

A buyer can arrive through Google after making the important part of the decision somewhere else.

Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn't changed.

Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.

Steve Huffman's Mod World vision points Reddit toward deeper communities, and gives brands a stronger reason to build subreddits of their own.

STAT's Tom Capper explained how to measure AI search visibility, distinguish brand mentions from citations, and connect prompt tracking with business outcomes.

Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.

GA4 data from 100 sites shows ChatGPT sends just 0.62% of Google's organic traffic. Marie Haynes argues the real opportunity is agentic search ...