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This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions.

Two years into its sustained ad tech crackdown and the ANA finds efficiency of audited spend has slipped, despite MFA reduction.

This week's Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.

Perplexity is opening up a pool of $42.5 million to publishers. Here's how the new revenue model works.

Amid the pressure to reach readers in the AI era, mobile apps are emerging as one of the channels publishers see new potential.

The change was first spotted by Juozas Kaziuknas, an independent analyst, who noted that the updated code underlying Amazon's sprawling website.

Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations in the creator economy boom.

In this edition of our Confessions series, an influencer marketer discusses brands which used creator content without proper usage rights.

Boathouse's appeal is its contrarian streak -- few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.

AI agents can take action on users' behalf: complete tasks, interact with other software systems, make decisions, and act independently.