This week's Future of TV Briefing looks at streaming service owners' latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.
Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather than simply dumping end-of-year ad dollars.
The 2024 Subscription Index examines and measures publishers' subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.