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Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.

Google's AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.

YouTube upgraded its Promotions tool to let creators target viewers by interests--shifting beyond basic demographic-based promotion.

Microsoft's latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement ...