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Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.

SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you've built a backlog.

Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.

Cheap clicks can look efficient while producing weaker results. Learn how to connect paid media to sales, revenue, and profit.

Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.

Build a reliable AI content system in Claude Code with the right context, specialized agents, and human review.

Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.

New research shows how marketers define AI search, where they're putting budget, and what vendors need to prove to earn their trust.