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Google's new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema.

Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts.

AI is running more of your advertising than you realize. The question is whether you're steering it or just watching it spend your budget.

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.

Each layer has different failure modes, different fixes, and different organizational owners. Most marketing teams are working hard on the wrong one.

Direct traffic looks like a ranking signal, but the AI citation debate shows why symptoms of SEO success keep getting mistaken for causes.

Uncover the challenges with KPI reporting and organic traffic. Find out how AI influences without clicks to your site.

A WordPress plugin migration and rebrand triggered a backlash after users reported missing pages, login issues, and license confusion.

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here's why advertisers may be concerned about interpreted queries.

Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines.