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Inside the infrastructure of Unilever's creator strategy: AI-powered measurement links engagement, search and sales.

Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.

Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who's out in front.

Interest in AI-enabled media and creative effectiveness measurement is rising but 49% of senior marketers say they can't back up their ad creative with hard data.

For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.

Publishers want to know who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix.

The ad tech buzz at Cannes Lions was over who could succeed LiveRamp as a highly-rpized provider of identity, data and measurement.

At a festival where one company's absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.

Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign workflows.

Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.