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AI modeling and an understanding that there's more to life than the last click are changing the way clients evaluate paid social investments.

Just one month into its ad strategy, and only a week into its ad test pilot, OpenAI tries to balance growth and trust.

Discover how mROI optimization improves marketing efficiency, including smarter flighting, better budget timing and stronger incremental returns.

Super Bowl 2026 showed it's become a massive IRL moment for the creator economy, with more activations and creator participation than ever.

Mega influencer Haley Kalil, is partnering with LinkNYC to take her social media content into the real world.

Boll & Branch, laid out how the company uses generative AI tools for internal productivity and customer-facing content.

The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.

Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP's latest remodeling plans show they're heading in different directions.

Brand marketers see guaranteed wins in working with big names celebrities. But there are hidden risks to consider ...

Amazon plans an AI content marketplace to join Microsoft's efforts and pay publishers, but it relies on AI companies to stop free scraping.