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Creators are using AI agents to interact with their fans -- and saving time and money as a result. However, marketers have some concerns.

In Cannes, AI is both the ghost and the machine.

Rather than coming to the Cannes Lions Croisette to strike deals, creators like Rachel Lindsay say they're playing a long game.

Snap's Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one platform bracket.

At Cannes Lions, DoubleVerify has been working to convince advertisers -- and skeptics -- that it can help fix the brand safety system.

One major way Google's AI Mode search feature differs from its traditional search engine is a complex technique called "query fan-out."

The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.

Explore how a unified campaign approach improves targeting, reduces data loss and drives stronger ad performance across channels.

Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X's quiet retreat from the Croisette--and TikTok ban.

At Cannes the ad industry comes to terms with its entertainment ambitions.