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After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes ...

Gone are the days when investors got themselves in a tizzy over ad networks, DSPs and SSPs on their own merits.

The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.

European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.

Discover how CPG promotion strategies can connect media and commerce, reach value-focused shoppers and drive incremental sales outcomes.

Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy.

Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.

Brandy Berthelson, Restart's former editor-in-chief, said last Friday that the "entire editorial team" at Restart was laid off that day.

Publishers are preparing for a future with less Google traffic -- but are still figuring out what replaces it.

The rise of advertisers' appetite for convenience over ad tech innovation fuels hardship and an exodus from Wall Street.