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Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.

Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails to future proof.

The most important AI lesson senior marketers are learning: start with the process not the agent.

CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom ...

Amazon's Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.

Ally is accelerating ad spend in women's sports, gaining more influence over media deals as brands compete for inventory and audience growth.

Discover how contextual signals in the bidstream help agencies and publishers improve targeting, monetization and campaign decisions.

Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With changes to measurement frameworks happening at a record pace -- from ...

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences -- audiences don't just tune in; they plan their schedules around it. That kind of attention is increasingly .. ...

Byron Allen's $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.