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Google expands its spam guidelines to address a new category of UGC SEO spam, signaling a broader direction for manual actions.

Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.

Are we creating a new problem for AI search by forgetting the lessons we've already learned from SEO?

Google updated its privacy policy to let connected Gmail, Photos, and Drive insights shape AI Mode ads. Here is what changes for your Google Ads campaigns.

Shopify's AI agent knowledge base now lives in the admin. Policies and contact details publish by default, and some app users need to re-add their facts.

Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.

Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then stage funding around research.

Katie Morton and Ziff Davis' Jonathan Berthold discuss what to test first when traffic is flat and budget is zero, and how to get leadership to sign off.

Google's John Mueller responded to a stalled Search Console indexing report and suggested that SEOs may need to relax about data freshness.

Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.