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This year's Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content.

As brands enter the U.K., Europe and Japan, they say the key to a global approach to TikTok Shop involves tailored marketing campaigns.

As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there's competition.

Since OpenAI refusing to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.

Streaming is becoming an important part of many retail media networks' growth, as retailers believe shopper data proves TV ads lead to sales.

Why Walmart paid big to capture small advertiser-budgets, with its latest ad tech acquisition of CTV startup Vibe.

OpenAI's ads chief David Dugan shares a glimpse of their ad playbook: move fast, share the build, defer the hard questions.

50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.

Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.