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Dick's Sporting Goods is courting more creators as it aims to play a bigger role in culture, media and sporting events like the U.S. Open.

Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.

Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.

Revenues fell short of marketers' expectations in 2025. But they'll be working with bigger budgets in 2026, and focusing on brand marketing.

Despite revenue gains, and impressive-looking strategic plans, the public markets still punish ad tech midway through the latest earnings.

Ad Context Protocol and IAB Tech Lab's Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?

OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.

Target's retail media network Roundel's SVP, Matt Drzewicki talked to Digiday about what they expect from the pilot.

Move over HTML, markdown is not the lingua franca of LLMs and AI agents that want quick and easy access to information.

Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies with tech and expanded media offerings.