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AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?

For the past few years, X emphasised brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.

Google is cracking down on "back button hijacking," which some publishers use to offset declining referral traffic and monetization pressure.

Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.

Here's how holding company rivals are likely to react to Publicis Groupe's $2.2 billion purchase of data onboarding giant LiveRamp.

The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery.

Amazon and YouTube used this year's presentations to pitch buyers on far more than content -- from authenticated commerce data to AI.

Clipping is the creator growth hack of the year, but there are strong arguments for and against the practice. We break them down.

A rise in social video spending is being accelerated by the use of paid media to amplify the reach and effectiveness of influencer activity.

The Economist is experimenting with content designed to be readable by agents first, and is building a vibe-coding culture.