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At ETail Boston, executives shared how they are navigating evolving and emerging AI tools to drive growth.

The initial impact of Nielsen's recent DoubleVerify purchase can be measured in (yet more) layoffs as ComScore and VideoAmp cut back.

As AI moves deeper into agency workflows, marketers are still figuring out the guardrails--and what it means for entry-level jobs.

The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals.

Discover how sports marketing technology helps brands activate real-time campaigns, personalize fan experiences and improve advertising performance.

Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?

Creators are experimenting with audits, AEO and structured websites to make themselves more visible in AI search.

Inside WPP's unravelling: what 13 former execs told lawyers in a wrongful termination suit.

Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.

Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.