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Here's what you might have missed from Cannes Lions 2025.

AI was the buzzword of the week at Cannes Lions but platforms behind it were largely absent. CMOs suspect that won't be the case for long.

Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.

Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.

eMarketer forecasts that AI search ad spend will grow exponentially in the coming years, but its overall share of search will be small.

More than a year after iHeartMedia planned to debut a handful of AI-translated podcasts, those shows are finally seeing the light of day.

Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.

After a week defined by contradictions -- lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts -- the industry seemed to settle on an unexpected but familiar note: optimism.

What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst's recipe site Delish.

Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media.