searchenginejournal.com / .searchenginejournal-com / Page 7

Thought leadership often gets confused with expert content. Here's what it actually means and why it matters for building trust and influence.

A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties.

How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight.

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

The debate of the year is clear: Is AI going to take our jobs? Learn what cognitive-based research reveals about the future of our industry.

Independent publishers are demanding the ability to opt out of Google's AI Overviews without being removed from search results entirely.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

A test on live websites showed traffic gains after removing meta descriptions, but another SEO claims such tests are performative theater.