Target plans to lower prices after receiving almost $1 billion in tariff refunds Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 19 days 19d Share
The winners and losers of YouTube's view count and monetization overhaul YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses? $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 19 days 19d Share
OpenAI's ads business hits Europe at the six month mark OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 20 days 20d Share
'Waste in the system': Why Georgia-Pacific is holding out on buying agents According to its senior director of digital media Paras Shah it's less that the tech isn't ready and more that online advertising isn't ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 20 days 20d Share
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets This week's Future of TV Briefing looks at advertisers' spending on YouTube Shorts as the it raises the revenue-sharing level for creators. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 20 days 20d Share
As AI automates everything, The Atlantic is building games by hand The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by "Jeopardy!" champion and senior editor Drew Goins. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 20 days 20d Share
DiVine, Vine's spiritual successor, won't rule out ads The app, which is open to the public on Aug. 20, has a strict 'no AI content' rule, and company isn't ruling out advertising. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 20 days 20d Share
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe OpenAI's European ads privacy policy, which comes into effect at the end of the month, will start where Meta's ended: with user consent. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 21 days 21d Share
How publishers can strengthen connections with advertisers in the AI era Discover how publishers can strengthen advertiser connections, activate first-party audiences and maximize yield as AI reshapes media buying. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 21 days 21d Share
ANA updates efforts to standardize retail media network measurement The ANA is hammering out guidelines around standardization of retail media measurement, on behalf of its member base of marketers ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 21 days 21d Share