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The buzz around "Black Ops 6" showed how "Call of Duty" has successfully worked its way into mainstream popular culture.

Next year's ad spending forecasts echo a familiar story: growth, but with a slower tempo.

The agency plans to increase its cadence of SPO-related check-ins with clients and ad tech firms, particularly supply-side platforms.

In mid-November, Meta advised advertisers and agencies that it would "begin rolling out additional restrictions on certain categories of websites that are using Meta's business tools" starting in January 2025.

Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.

One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating text, images and videos.

The contextual targeting parnters with advisory firm seeking investment to further growth.

The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.

This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. Marketers need a long-term solution for cross-screen measurement that delivers the results advertisers are .. ...

Perplexity's new head of publisher partnerships Jessica Chan shares how the AI tech company is wooing publishers, from what the program offers now to what she hopes to add to the program next year.