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Aashna Makin shares how a costly early-career mistake taught her the power of ownership, context, and careful campaign management.

Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.

Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.

Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.

Great ad copy depends on the input. See how clear, structured prompts - from personas to constraints - lead to stronger AI-generated ads.

From search term matching to URL expansion, discover how Google's AI Max for Search works - and why advertisers should test it now.

Discover why technical branding - speed, semantics, security - now drives AI search performance, and how to stop brand drift before machines define you.

Meta's AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.

Spotify's new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.

Meta will soon use people's AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.