AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these may involve some tough challenges.
YouTube's new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights.
The open agentic web requires brands to build structured digital systems that align with evolving AI standards for visibility, personalization, and measurement.
This interview with Carolyn Shelby examines AI's real impact on SEO, Google's strategic positioning, and why technical fundamentals matter more than ever.
Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility.
Google will replace AdSense's Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.