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Google roll out of new agentic AI ad tools is forcing marketers to grapple with transparency issues echoing the PMax "black box."

Publishers are meeting Google's AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.

Twitch's new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first ...

Media agencies are rethinking their approach to ad tech as AI threatens their legacy business model, but also heralds hope for the future.

This week's Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Digiday+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

AI adoption and spending are rising, but agencies still lack clear standards for managing AI workflows, tools and media buying.

The acquisition is expected to close by year end, and when it does, Wren has made clear so does his holdco's relationship with LiveRamp ...

Keychain's, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.

For advertisers like Chivas, Maker's Mark and Jameson sports is the keystone of efforts to recruit younger drinkers and renew brand profiles.