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Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.

Is the web alive or dead? To Google, it's Schrödinger's cat - a paradox that shifts depending on who's talking and where.

As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here's how the future could unfold.

AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.

Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.

Google may be forced to divest its ad-tech business, but Google will appeal.

Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.

From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.

Google said its users want more frequent updates and this will result in that.

The SEO community mourns Alan Bleiweiss, a veteran consultant remembered for his forensic audits, mentorship, wit, and unwavering advocacy.