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Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.

GA's new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

Google Ads' new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.

Preferred Sources was supported globally but English only, now it works for all languages.

AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.

A new ChatGPT fan-out analysis finds a strong bias toward commercial intent. Here's what it means for your content strategy.

Is AI misrepresenting your brand? Fix how you're encoded, cited, and surfaced across training, retrieval, and generation.

Google is scaling AI Max across more campaigns while giving advertisers clearer control over AI-driven targeting and messaging.

As discovery shifts from traditional search, brands must package knowledge so AI can read, verify, and rank it.