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Creative enhancements are now on by default in ChatGPT Ads. Here's what they can change, how to opt out, and the tracking questions still open.

Search Console's Page indexing report has fallen behind before. Here's what Google has said and what each remaining check can show while the data lags.

Google's Q3 earnings call describes a future that could leave classic Search on the margins.

Google's Tal Akabas says changing tCPA, tROAS, or budgets on steady-state campaigns won't trigger Learning - read why to skip seasonality adjustments.

Google's Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here's what advertisers can consider for 2027.

Google's Q3 stock plunge puts AI spending and Search ad revenue under scrutiny. Here's what the earnings reveal for PPC advertisers.

Two German courts now treat AI answers as the platform's own speech. Entity conflation is how true facts become a false answer about you.

Check whether search engines can find and understand your images for multimodal search, from crawler access and lazy loading to alt text and schema.

Identify OpenAI Aura blocks that stop ChatGPT agents from opening your site, and gather logs and test results to support a request for review.

HubSpot lost 80% of its website traffic and still grew revenue 19%. CMO Kipp Bodnar explains what HubSpot measures now and what SEOs should track instead.