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Many publishers see LLMs.txt as a path to AI visibility. Google explains why that will never happen.

Google's updated domain migration guidelines introduce strict rules that expand the technical requirements for site transitions.

Google appears to have decoupled what it cites from who it recommends. For many brands, ranking yourself No. 1 could be a vote for your rivals.

B2B traffic is down but pipeline quality is up. Learn the 5 steps to get cited by AI & reach buyers who arrive ready to convert.

The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portability.

Align SEO, PPC and content teams with an integrated search brief that unifies business objectives, audience intent, and SERP analysis for better performance.

Most of the web's readers are now machines. Three things we thought were settled are quietly being rewritten to suit them.

Search Console reported "Indexed, though blocked by robots.txt" for 51,000 URLs, and Google says that's not necessarily a problem.

Publishing more content used to boost SEO, but AI-driven search now rewards semantic clarity over volume. Learn why content dilution hurts rankings and how to build authority density instead.

Google's updated guidance is less discouraging about the use of LLMs.txt, special markup, and markdown for AI SEO.