digiday.com / .digiday-com / Page 6

The NBA's blueprint for working with creators like Kenny Beecham could be a sign of where sports leagues are headed.

Google's aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon's Alexa and rivals like TikTok Shop.

Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust.

TikTok Shop is pushing deeper into mainstream retail and works to attract more established brands and retailers to the platform.

The past 12 months have produced a remarkable volume of agentic AI announcements from across the industry.

Higher fuel prices due to the war with Iran could lead to higher price tags for consumers on the Walmart shelf.

Autonomous agent-to-agent trading could hit scale within 12 months. But there's a catch: the industry's standards work needs to keep pace.

Discover how the mobile measurement playbook helps marketers solve web fragmentation, improve attribution and unify signals.

U.L. and EU spending on RMNs is rising, but marketers say issues with measurement and internal politics are delaying upper-funnel investment.

The platform is building on its single format to include some new iterations that give advertisers more optionality over their appearances.