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The company is hiring a dedicated marketing role aimed at positioning OpenAI as a 'premium advertising platform for the world's marketers'.

Why it's lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.

Toy brand Sticki Rolls wants to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups.

Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.

Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.

The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.

Discover how B2B marketing teams can connect fragmented buyer signals, improve coordination and create more unified buying experiences.

Brands are adding creators to their AI search strategies as marketers look for new ways to influence what chatbots say about them.

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.

Tests of autonomous media buying are spreading into more channels, while publishers hope they can make direct buys easier.