digiday.com / .digiday-com / Page 6

Discover tactics for boosting bandwidth, output and optimization with generative AI in this guide from Amazon Ads and Digiday.

Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers using third-party cookies.

The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads.

Omnicom CEO John Wren and IPG CEO Philippe Krakowsky said the plan is to pool resources for bigger AI investments.

The combination will have Omnicom leapfrog Publicis and WPP to become the world's largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators.

TripAdvisor marketing exec Matteo Balzani broke down the company's plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.

Digital ads face rising malware risks. Learn how advertisers and media companies can protect consumers, safeguard revenue and ensure brand safety.

Geo strategies for outcome-focused advertising are bridging data gaps, improving accuracy and driving results while prioritizing privacy.

Mosaic Media CEO Mary Ann Pruitt believes in the "great equalizer" of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. But it's more than just programmatic access ...

Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers.