Agency bosses say the AI gap with clients is only getting wider The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
In Graphic Detail: The state of streaming highlights the power of creators "Just Chatting" is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy's past, present, and future ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
Media Buying Briefing: It's a world party at the World Cup, unless you're looking to get in now Halfway through soccer's biggest quadrennial event, ratings are up and enthusiasm is high -- so long as the U.S. and Mexico stay in the competition. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
WTF is AI poisoning? LLM search results have become an important channel for marketers. They're also a conduit for rivals to sow misinformation against a brand's online profile. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
Electronic Arts is betting that in-game ads can out-earn CTV To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 18 days 18d Share
Future of Marketing Briefing: Why Bose is building an entertainment company Bose has a new entertainment division. Its cmo hasn't used a creative agency in five years. The two things are related. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 18 days 18d Share
Media Briefing: 'Surveillance pricing' laws are coming for dynamic subscription strategies How a 'surveillance pricing' lawsuit and new New York legislation could reshape publishers' subscription pricing strategies. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 19 days 19d Share
The rise of pharma ad tech The pharma industry is turning towards digital media. and specialist players are vying to attract these new dollars. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 19 days 19d Share
Nike says it expects $986 million in IEEPA tariff refunds Nike says it's in a better financial position as it awaits nearly $1 billion in refunds related to tariff imposed under the IEEPA. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 19 days 19d Share