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Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.

Google confirmed a data center issue impacting serving some search results in some regions.

A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.

Aashna Makin shares how a costly early-career mistake taught her the power of ownership, context, and careful campaign management.

Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.

Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.

Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.

Great ad copy depends on the input. See how clear, structured prompts - from personas to constraints - lead to stronger AI-generated ads.

From search term matching to URL expansion, discover how Google's AI Max for Search works - and why advertisers should test it now.