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Marie offers her expert insights of strategies post-core update for four sites and what made a difference for their recovery ...

UCP expands commerce beyond checkout into discovery, loyalty, and post-purchase support, redefining how brands compete for AI-mediated selection.

Google's John Mueller explains how site content can influence whether or not GoogleBot crawls a sitemap ...

Microsoft found 31 companies hiding prompt injections inside "Summarize with AI" buttons aimed at biasing what AI assistants recommend in future conversations.

Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review.

Retrieval systems haven't focused solely on keywords for a long time. They can and do "understand" documents and items as part of the wider corpus. This is the vector model space in action.

This week's Pulse covers Google's AI Overview link redesign, text ads gaining click share over organic, and ChatGPT's English-language bias in fan-out queries.

Google adds a Scenario Planner to Meridian, while Microsoft launches scenario-based Performance Max training. This week's PPC Pulse focuses on smarter planning before spend.

Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.

Why models drift in the middle, why systems compress it away, and what to change without rewriting everything.