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Webflow adds Codex support and built-in Skills that vastly simplify using AI to manage content, site optimization, and development tasks.

Local Services Ads are moving into Performance Max. Get the audit checklist to run before and after your account migrates in the free September 8 webinar.

Pew found AI authorship signs on 10% of sampled webpages and 35% of pages carrying a post-ChatGPT publication date.

Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes.

Spotify pulled 75M spammy tracks and LinkedIn tightened detection as AI slop backlash grows. How can SEOs use AI without becoming its tool?

SEO has evolved. You're optimizing for presence, accuracy, efficiency, and quality. So your audit needs to evolve in line with people and bots.

Google explains whether some industries can get away with just focusing on traditional search without worrying about GEO.

Google's August spam update rolls out as generative UI reaches AI Overviews, publishers get an embeddable button, and Reddit's ChatGPT citation share falls.

One year of AI Mode data shows people asking questions, not typing fragments. Why the lead-first paragraph now beats the narrative arc.

Watermarks you can't verify, filters you can't audit, and the bet your content strategy is quietly making.