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ChatGPT reaches mass adoption in 4 years. Google took 9. Visibility is moving upstream.

The open agentic web requires brands to build structured digital systems that align with evolving AI standards for visibility, personalization, and measurement.

This interview with Carolyn Shelby examines AI's real impact on SEO, Google's strategic positioning, and why technical fundamentals matter more than ever.

WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, bringing six claims back into play.

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility.

Google will replace AdSense's Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.

The real challenge in enterprise SEO isn't algorithms but structural flaws in ownership, incentives, and leadership.

Build SEO strategies around real customer behavior, not just keywords. When you understand why people search, your content naturally becomes more relevant and converts better.

Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.

Here's what 250 sessions of user behavior in AI Mode tells us about the future of search: It's quietly rewriting all the rules.