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Laura I. Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.

OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel ...

Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.

As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.

40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.

Lily Ray's study found Google cited brands' own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.

Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.

Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.

Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.