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Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Google Ads' new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Google Ads' new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude.

The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies.

High CPCs? Low ad quality, not bids, may be the real culprit -- improving your Quality Score drives better results.

SaaS brands saw 30-50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.

Search behavior has evolved, but many SEO strategies have not. New research reveals what's actually working to build visibility in AI search.

Google updated two of its help documents to clarify how much Googlebot can crawl.