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Google published new documentation about how to influence their Preferred Sources program to get more traffic from Top Stories.

WordPress announced a new AI agent skill that enables AI to test their work as they go to speed up development.

SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt.

Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

Google explores letting sites opt out of AI search features, Gemini 3 becomes the default for AI Overviews, and Altman admits GPT-5.2 writing tradeoffs.

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google Analytics for marketers.

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes to stabilize volume and results.

New research paper about creating a dataset for training deep research AI agents (SAGE) provides insights into how this kind of search works.

Learn about the new content failure mode and the Utility Gap affecting how AI platforms handle quality content.

Brand outcomes in search emerge when visibility compounds through coverage, repetition, and reinforcement over time.