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Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Google has released its fourth core update for the 2024 year today.

Google has confirmed a serving issue specifically with Google Lens.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.

Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts.

Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising.

This comes after Google removed the cache link in February.

And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.