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AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO's role in discovery, influence, and revenue.

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.

A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround.

TikTok's new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned tech is regulated.

Prompts describe tasks. Rubrics define rules. Here's how rubric-based prompting reduces hallucinations in search and content workflows.

Agentic AI and custom-built tools are changing how PPC accounts are run - and what marketers need to focus on next.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.

Elizabeth Reid's affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user privacy at risk.