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Microsoft's new tools aim to help advertisers stay visible and competitive as AI agents increasingly drive discovery and purchasing decisions.

Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.

Yelp's AI Assistant shifts discovery toward direct booking, increasing competition at conversion.

A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live campaign data most companies never get.

Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Journalists are flooded with generic AI pitches. Here's how to reuse winning structures to scale outreach that actually lands coverage.

Clicks are declining, but utility content still builds visibility and trust. Here's how to adapt your newsroom strategy for AI search.

This was added to the search developer documentation.

Fishkin also discussed AI's unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.