Consumers don't trust the first search result - and AI use surges: Survey With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 8 days 8d Share
[TODAY] Live Generative Engine Optimization training with Will Scott You are entering a FOMO-free zone. Secure your spot at the SMX Master Classes now for invaluable live training + Q&A! searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 8 days 8d Share
Optimizing content for generative engines: 17 actionable tips Make your content easier for generative engines to cite and summarize - without giving up the SEO fundamentals that still drive visibility. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 8 days 8d Share
DOJ and Google wrap up ad tech monopoly hearing Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 8 days 8d Share
YouTube launches Activation Partners program YouTube's new program links advertisers and agencies with vetted third-party experts in media buying and campaign management. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 8 days 8d Share
Google testing AI-generated descriptions for search snippets Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 8 days 8d Share
The end of SEO-PPC silos: Building a unified search strategy for the AI era AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 9 days 9d Share
Audience targeting in Google Ads Search campaigns: How to layer data for better results Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 9 days 9d Share
Brand protection is growth protection in an AI Search world by Adthena Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 9 days 9d Share
Google Search serving issue in some locales Google confirmed a data center issue impacting serving some search results in some regions. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 11 days 11d Share