searchenginejournal.com / Page 5

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.

Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked.

A strategic breakdown of leading PPC ad networks, comparing reach, demographics, ad formats, AI integration, and ideal use cases for experienced marketers.

The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and AI-mediated discovery.

Discover the nuances of Performance Max and how it can optimize your ecommerce advertising while improving your results.

The AI SEO transformation requires a decades-old proven playbook: Organizational change management.

New Web Almanac data shows how WordPress, Shopify, and major SEO plugins are setting technical SEO norms at scale, often before practitioners intervene.

Learn effective Google Ads strategies for Performance Max Smart Bidding and drive better results. Register to watch on demand.

Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds.

SerpApi filed a motion to dismiss Google's DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results.