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Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn't ensure visibility in AI results.

Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.

Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.

A new licensing standard - Really Simple Licensing (RSL) - aims to let web publishers set terms on how AI systems use their content.

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.

Generative AI is transforming search, but data hasn't caught up. Learn which metrics exist and why the most valuable are still elusive.

AI Overviews don't just disrupt paid search - they reveal new openings. Learn how to protect revenue and drive performance.

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.

Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.