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Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs on brands.

Cloudflare has emerged as publishers hero providing a one-button click that blocks all AI crawlers and introducing a new payment model.

Cluely crystallizes something that the ad tech industry's been circling around: in a crowded field, attention is often a moat.

Anna Wintour's successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem.

Discover how third-party data in advertising supports CTV, retail media and emerging channels by unifying identity, targeting and measurement.

While TV has taken the top spot in terms of time spent on YouTube, mobile remains the main screen when it comes to view counts ...

Video is helping smaller creators on Substack grow their subscriber numbers faster -- but larger creators aren't experiencing the same boost.

An increase in AI bots scraping content from publishers' sites is a threat to their businesses. But here's how those bots differ.

Future is betting on AI to boost recirculation - and make that stickier audience more appealing to advertisers.

Advertisers aren't feeling the direct blow of generative AI on traffic the way publishers are. But they see what's coming.