Creators are leveraging CTV channels as added value for sponsorship deals Creator CTV channels are popular in 2025, and creators are using their newfound television presences to negotiate higher sponsorship rates. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
Why one exec thinks creators is a real key to Snap flourishing Snap's head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around its creator efforts. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in As supply chain costs surge and pricing pressure builds, investors are asking if American Eagle's focus on cultural heat is coming at the cost of sustainable growth. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind CPG business models mean they lack opportunities to collect first-party data on their customers, so they rely on other parties' audience info. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
Transparency is fueling a surge in creators' sponsorship rates Creator pay transparency is a key factor behind increased sponsorship rates in 2025, according to four influencers who spoke to Digiday. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share
With a new partnership, Vegamour is betting on LinkedIn as the next big social platform On Thursday, Vegamour announced Innocos founder Iryna Kremin as its first "chief LinkedIn officer." $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share
LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership One LGBTQ+ publisher is defying a category ad slowdown, thanks to its focus on sports, a new owner and a bigger sales push. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share
Digiday's definitive list for what's in and out after Google's antitrust search remedies ruling Here's short a list of what you need to know after the landmark search antitrust ruling that will leave Google's legal team cheering. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share
In earnings reports, fashion brands clock fallout from tariffs and tease holiday plans The fashion industry -- like much of retail -- remains on somewhat shaky ground when it comes to predicting demand and sales. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share