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Discover how a CTV strategy built around audience targeting, creative testing and measurement can drive stronger performance outcomes.

The Trade Desk wants Zuma -- the next version of its programmatic platform, Kokai -- to be easier to use, and even harder to leave.

The open web isn't dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.

Creator marketing is mirroring programmatic ad tech and AI ad-stack automation, but risks turning trust into inventory.

From surprise corporate card cancellations to phantom RTO mandates, one former indie agency exec talks about the chaos behind the scenes.

One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates.

Celebrity-backed brands, once seen as surefire bets due to their founders' built-in audiences, are increasingly facing a reality check ...

As the retail media landscape continues to evolve, marketers are rethinking where they invest for maximum growth.

This week's Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.

USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.