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Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.

The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.

Universal Ads continues to build out its targeting and tracking feature, but needs to meet small and mid sized advertisers' performance needs ...

Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.

Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility ...

Effective last week, UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.

Discover how ACR data in DSPs improves TV ad measurement, cross-screen planning and real-time campaign optimization.

Discover why a video strategy for publishers is becoming essential to counter AI search and drive engagement and ad revenue.

LiveRamp might be 'the Walmart of data,' but ownership by Publicis means the 'agnostic middle' of ad tech is now gone.

An exodus of betting brands from the Premier League means there's a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.