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clients pay for time and the people who fill it. That may finally be shifting at WPP.

Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.

Publisher content marketplaces are gaining steam, but can they really churn out meaningful revenue for publishers?

The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.

Six months in, Google's Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.

The platform's rapidly growing ads business has attracted brands like JC Penney hoping to reach its specialist communities with upper-funnel messaging.

Where AI processes are working best is where they are saving employees time or adding value to the customer experience.

Me@UO is Urban Outfitters' new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.

The Trade Desk took side-swipes at the competition as it posted impressive growth numbers, but the markets still scoffed.

As marketing teams struggle with a lack of AI strategy, according to research, Boston-based Boathouse has hired someone to fill that gap ...