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Google's Project Mariner and other AI agents could change how publishers, advertisers, and e-commerce deal with bots -- for better and for worse.

What seems clear from the 10,000-foot point of view is that there are two general schools of thought around the acquisition, which would vault Omnicom to the No. 1 position.

Pitch consultants predict the acquisition deal could impact marketing reviews in the new year.

Investor analysts are describing BuzzFeed's sale of First We Feast for $82.5 million as a good sign for the media M&A market -- which itself is an indication of how ugly that market had become.

There's been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court case over the data warehouse adds another layer.

Is X's big bet on video real growth or just a number's game?

Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances.

Discover what commerce audiences are, how they're created and how advertisers use them to optimize campaigns.

Explore how streaming apps measure performance, track KPIs, and use mobile strategies to stay competitive in a fast-changing market.

While the deal's official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it's still worth charting out who the winners and losers may be.