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It's a way to offer connection or acknowledgment. It's a recognition of feedback and the time it took someone to consider us. We can use it after we share something important, or someon ...

Before buying a house, it makes sense to spend a day on foot, walking around the neighborhood. You'll notice things you might have missed in a car. Before starting a business, spend a few shi ...

The money we exchange for a service or item isn't based on how much it cost to make, how hard it was to produce or how much the producer likes it. That's hard to hear, because when we m ...

Not all needs have a market (yet). A market is a category. A market is a place with competition. In a market, people have habits and budgets and social pressure to engage. There are buyers and sell ...

Atmospheric conditions on Earth limit visibility on a perfect day to less than 200 miles. Time works the same way. When we're doing the same thing, in the same way, our perception of what wil ...

In our work to make things better, it's easy to overlook two things: Improvements, connection and possibility rarely come down in a lightning bolt from Mt. Olympus. Instead, they're the ...

What's it for? Making something fun is a good place to start if you're building a casual word game like Bongo. But it's not enough. Lots of things are fun, for a while, but that d ...

Sprints and marathons are both foot races, but they have very little in common. The training is different, and so is the technique. Which one are you signing up for? What about the thing you sell?

Media isn't a magazine or a website. It's a system. We can learn to see the system and contribute to it with leverage. There are three elements to consider in a media system that'

Emotions are often tied to events and events feel absolute. But events are rarely absolute. They're almost always relative. How does this compare to what I was expecting? How does it compare ...