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ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth.

Google exploit reveals insights into consensus scoring, query classifications, site quality scores and more.

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.

Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.

Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively.

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

Visual, authentic, and community-driven - Gen Z's search habits are reshaping online discovery and brand visibility. Here's how to adapt.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.