Google's first-party data unification Ads Data Manager available to all Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
Google rolls out immersive, AI-powered Shopping Ads Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
Google PMax upgrade allows mass AI creative asset production Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
Google gives merchants new brand profiles, AI branding tools Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
Google starts testing ads in AI overviews Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
So you've 'won' SEO - now what? Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
Google Lens and Circle to Search gains more links, facts and AI Overviews Not only are the search results more graphical, they have richer information for these more interactive ways of searching. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
Shopping graph optimization: The future of ecommerce SEO Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 7 days 7d Share
Google CEO is 'empathetic' to content creators Search has wiped out Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic. searchengineland.com searchengineland.com / feeds searchengineland-com / / #creative / / 8 days 8d Share