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As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.

AI tools can streamline paid search campaigns - but only with the right prompts, privacy settings, and human oversight.

How marketers can prepare for the rise of messaging-first customer journeys.

The partnership lets CPG advertisers use Instacart's retail data to target high-intent shoppers and track purchases directly within TikTok.

Microsoft's shift to Amazon DSP gives advertisers access to Amazon's data-driven targeting and premium inventory as it phases out its own DSP.

You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.

Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe's forecast.

Meta's EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.

Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.

Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.