As AI takes over more retrieval and synthesis, consumers do less searching and more verification. That changes what information needs to survive between retrieval and belief.
ChatGPT's desktop browser can now use WebMCP site tools, giving supported websites a structured way to let agents search, edit, and complete tasks on-page.
Claude's Gen Z preference now outpaces Boomers nearly 8-to-1, and a chicken salad chain's rise shows why AI consideration scores never equal user trust.