digiday.com / Page 4

Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying, though there's still a place for AI agents in programmatic workflows.

The conversation at the Programmatic Marketing Summit highlighted the confusion and complexity surrounding the intersection of programmatic advertising and agentic AI.

Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.

While a influx of big advertisers is good news for podcast companies, it makes it challenging for small- to mid-sized brands to stand out.

WPP projects spending on ad networks operated by retailers, travel operators and financial services companies will outstrip total TV in 2025.

Criteo is attempting to redefine how the public markets and Madison Avenue view its value-proposition with product recommendations in AI a key-play.

The platform has secured seven multi-year AI content licensing deals with publishers including CNN, Fox News, People Inc., USA Today Co for Llama.

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.

Programmatic marketers may not understand AI but they're even more unsure of themselves.

The European Union's attempt at a legislative spring clean for Europe's web of data privacy rules, has left landed flat with publishers.