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The platform's rapidly growing ads business has attracted brands like JC Penney hoping to reach its specialist communities with upper-funnel messaging.

Where AI processes are working best is where they are saving employees time or adding value to the customer experience.

Me@UO is Urban Outfitters' new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.

The Trade Desk took side-swipes at the competition as it posted impressive growth numbers, but the markets still scoffed.

As marketing teams struggle with a lack of AI strategy, according to research, Boston-based Boathouse has hired someone to fill that gap ...

This week's Future of TV Briefing looks at how the streamer's expanded ad targeting and measurement options has resulted in increased advertiser spending.

After the Supreme Court struck down Trump's tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.

Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.

Podcasting may be racing into video, but more listeners still prefer audio -- leaving publishers caught between hype and habit.

Discover how in-flight advertising drives engagement, reduces fraud and enables retargeting with high-value, verified travelers.