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A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

As 2026 takes shape, the axe gets taken to Yahoo's IAB representation and international marketing budgets as ownership speculation swirls.

The North American CEO explained how far along the holding company is in absorbing IPG's agency brands, as well as why they were kept alive.

Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump's now-invalidated tariffs.

This week's Future of TV Briefing breaks down Paramount's and Warner Bros. Discovery's ad tech stacks now that the companies seem set (finally) to combine.

One interesting side effect of marketing coming under scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.

The legacy agency model is being re-built from the ground up to better serve the maturing creator economy - here's what that looks like.

Omnicom-backed creative agency BBDO revamps leadership as holding companies restructure and clients rethink agency relationships.

Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI's advertising pilot in the U.S., available in ChatGPT's free and Go tiers. The move formalizes what the company first hinted at in late 2025 -- that large .. ...