Future of Marketing Briefing: The ad industry's next mediapalooza is loading or all the talk of change, the accounts going into review in 2027 may offer the industry its clearest shot yet at resolving remuneration. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share
Platforms' AI dilemma: scale without sameness Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share
Media Briefing: Declared 'good bots,' mixed-use crawlers, gray scrapers - how AI accesses publisher content Cloudflare helps reshape how compliant crawlers behave, yet biggest content leakage is gray scraping economy that doesn't play by those rules. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
Advertisers look for advantage in Sky's ITV deal The $2.13 proposed billion acquisition of ITV would redraw UK's advertising map. Advertisers are still waiting to hear what's in it for them. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
OpenAI set to expand ads to France, Germany and Ireland These hires signify that OpenAI will have achieved an advertising presence in every major global advertising region within less than a year. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
What's really driving Europe's 131 billion ad boom European ad spend keeps compounding at rates well above GDP growth, but the composition is shifting hard, per IAB Europe. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
Advertising's confidence problem, according to the man who used to price its stocks An ad analyst's inconvenient truth: the industry sold itself cheap and stopped defending why it's worth more ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
How Bandit Running is expanding internationally while staying hyperlocal Bandit Running's focus on core running communities has helped it grow enough to start expanding outward toward more international markets. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
Criteo is subject to a takeover bid, further proving private equity's continued interest in ad tech Vista Equity Partners and Quinti Capital are circling Criteo, but where do they actually see the value in an embattled stock? $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share