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The pace of change has caught even seasoned marketers off balance. AWNY doesn't escape that. If anything, it distills it ...

Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we've known them the last 20 years.

Lavazza is using AI audience personas to drive its media strategy. The tech shouldn't be trusted totally, agency execs warn.

As Meta and OpenAI go all-in on AI-generated video content, creators say brands may follow, but authenticity still sells.

Trusted Media Brands is in talks with big tech on AI licensing, but delaying signing deals to avoid giving away content without clear terms.

In the race to build brands around AI assistants, the stakes are higher than empathy.

LG Ad Solutions is rolling out a tool that repurposes paid social and influencer ads for its TV inventory. Will the tactic catch on?

As OpenAI moves into shopping, marketers see a small step with big implications for discovery, measurement, and retail media.

The Economist is investing in formats harder for machines to mimic, like video and audio, while holding a hard line against AI licensing.

An early Discord Quest performance measurement test has revealed positive numbers, including a 99 percent reward completion rate.