#thedigitalmarketingreport / Page 4

A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand.

Social content creates curiosity that shows up as branded search. Here's how to measure and use the halo effect.

Why modern search now spans AI retrieval, brand protection, UX, and zero-click discovery.

When "build a brand" becomes the answer to everything, it's time to ask what that really means for SEO.

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.

Google's new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

YouTube is updating advertiser-friendly guidelines so some non-graphic videos on "controversial issues" may be eligible for full monetization.

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.

This is also coming to Google Search in AI Mode soon, Google added.