Without salt, human beings don't survive long. But it's possible to eat for a month without tasting an herb. The food will sustain you. Herbs are an expensive non-obvious addition, whil ...
When a non-expert brings a strong point of view to a complex discussion, the words might not mean what they seem to mean. What might be being said is, "I'm worried. I'm afraid. I ...
Pharmacists used to mix chemicals by hand to create prescriptions. Opticians used to grind lenses from scratch. Lawyers used to start with an empty page. Graphic designers needed to know how to dra ...
(just by leaving it) Moving into your kid's college dorm isn't going to make the experience better for anyone. A smart founder leaves her company in a moment when it actually does bette ...
It's so tempting to write for everyone. But everyone isn't going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work?
The end of the trail is usually difficult, but without the long and winding approach, there isn't much of a mountain. The greatest hits reel and the stunning photographs leave out most of the ...
If you have a series of tasks to do, it's easier to ignore this question and simply get back to work. Doing the tasks is more efficient than coordinating the help. But if your work is a proje ...
Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers donR ...
It contained some of my best writing. Cogent, clear and powerful. I found it. It wasn't nearly as good as I remembered. In fact, it was hardly useful. The opposite happens with the things we ...
In the very small business, the freelancer knows each customer. By name, by volume, by preferences. And in the huge business, expensive software, data analysts and relentless margin seeking pushes ...