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Tactics are tempting. We can lean into them, invest, build our skills and count on results. Strategies are more elusive. And a mismatch between strategy and tactics leads to wasted effort. In this ...

There's a difference between 'rich' and 'richer'. And 'fit' and 'fitter'. The problem with a pre-amp that goes all the way to 11 isn't th ...

In a huge bag of chips, each individual chip isn't worth as much as if there's only a few. On a long vacation, each day might feel less precious than on a short one. This is an invented ...

The site gives movies two scores on a scale from 1 to 100: One is from critics, and the other is from typical viewers who are taking the time to chime in. Many movies have virtually the same score ...

We expend effort. We create value. It's easy to get confused about which one we're going to ultimately be compensated for.

Wild animals forage. They spend calories and take risks to acquire food. If the required work and risk expended are more than the food they acquire, they go extinct. The goal is to get as many calo ...

Little kids get confused about this just add a few more to a very big number, and you have infinity. Actually, infinity is a feeling and a concept built on the presumption that it can never ...

but it's often overlooked. A farmer might yearn for twice as much land. But it's far more efficient to double the yield on the land he already has. Marketers often hustle to get ...

We might deserve something. We might be entitled to it. But expectations are a story we tell ourselves, and that story is up to us. The simple life hack is to lower your expectations, regardless of ...