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Google's removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions.

Not all, but many of the search result snippets contain read more links that take you to sections of a web page.

Google's latest update gives merchants new ways to quickly animate, clean up, and enhance product images directly inside Merchant Center.

Google said AI Mode will deliver faster, smarter answers and tackle complex questions, comparisons, and planning with stronger reasoning.

AI search is not changing SEO fundamentals. Google's Danny Sullivan says to keep doing things that will make you successful in the long term.

Google added a section on canonicalization best practices for JavaScript to the JavaScript SEO best practices document.

See what the report actually reveals about PMax delivery, attribution, and asset performance - plus where the data still misleads.

A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

How serious marketing teams are using AI to move faster without cutting corners.

Google clarified that exact keywords don't serve ads in AIOs -- but they also no longer prevent broad match keywords from triggering those placements.