searchengineland.com / .searchengineland-com / Page 3

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples."

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

TikTok's Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.

Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.

New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.

AI models pull from search results to build answers. Here's how to ensure your content is among what Gemini, ChatGPT, and others surface.

Don't settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter strategy.

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.