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It's not about placement, it's about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page.

The leaked ChatGPT ad settings preview shows advertisers how personalization and privacy will shape ads in conversational AI.

Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in generative results.

Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what's missing - and what to track instead.

Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Google Ads' new diagnostics tool helps advertisers spot data connection issues early and protect conversion tracking and campaign performance.

Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control.