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Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters.

Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize.

Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each.

Google's Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows.

No Chrome divestiture, no choice screen, but big changes for search defaults, index access, and AI competition are coming.

SEO checklists aren't necessarily bad, but should be questioned. SEO sprints bring purpose, focus, and strategy, when long-term checklist activities can be wasteful.

Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup.

AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.

Modeling weights across lexical retrieval, semantic retrieval, re-ranking and clarity to help visualize how an AI-powered answer is chosen.

Land your next PPC role by preparing for strategy, platform expertise, and culture fit - the core areas interviewers care about most.