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Is an XML or HTML sitemap better for SEO? Find out how these sitemaps can help your SEO and when is best to use them.

How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing's true business impact.

Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page.

Google announces delays in Search Console's Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue.

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, budgets, and performance outcomes.

New research finds Black Hats can poison LLMs with just 250 malicious documents. Learn how poisoning threatens your brand and what to do about it.

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.

This week's SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know.

While the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it.