What's the relationship between organic traffic and AI visibility? We analyzed 77M AI Overviews, 957k ChatGPT prompts, and 954k Perplexity prompts to find out.
The web is being crawled more than ever, but it's no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train and power their AI assistants.
We surveyed 879 marketers to understand the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier?