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Everybody eats. And, now and then, it's fun to find something better. In the scheme of things, fancy foods are a bargain, a chance to have the best in the world for a few dollars. Here are so ...

A simple 7-question test helps us realize how diverse a population is. On this quiz, the highest possible score is less than 7%. No matter how common you think your answers are, no matter how norma ...

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons. Broadway shows are attended by p ...

If you can swap your slogan with a competitor's without changing the meaning of either brand, then your slogan is meaningless. For example, "You belong here" is not a positioning ...

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a tool that will amplify their work and help them get to where they're going. It̵ ...

They keep getting fancier. But you would benefit from investing in better lighting instead. It's tempting to upgrade your computer processor, your frying pan or your sneakers as well. The thi ...

Look around the room you're in. There are dozens of electrically powered devices, each waiting for you to request their assistance. A toaster, six lights, an oven, the ice maker, stereo, TV,

Focus groups and informal feedback offer a trap: Asking someone in the target audience if they like something might get you useful feedback. But most of the time, the people you're asking are ...

Promotion, activation, and conversation come together when the early adopters have a tool to share a new idea. My new book is out a few months, and it's a chance to create a share package wit ...

I asked Google Gemini about the last decade of Google's relentless push to make blogs less popular. It wrote: Your timeline is spot on. The systematic destruction of the independent web's inf ...