seths.blog / Page 3

Two different ways to consider this: First, in the marketplace, where most people, most of the time, want the thing that most people want. The average one. Exceptional is the exception. Second, in ...

If you walk into the Parthenon or paddle at dawn on Joe Lake, it's easy to feel a sense of wonder. And waiting in a long line for an important flight can trigger frustration. But much of the ...

When a new technology arrives, it appears unpolished, ill-formed and a bit wonky. As it gains traction, existing industries and processes begin to be threatened, often before their replacements in ...

Professionals use specs to invite others to participate in the work. One kind of spec outlines the solution. In clear language, it defines the work to be done. A good solution spec defines an outco ...

About thirty years ago, Jerry Shereshewsky invented "Cyber Monday" as an alternative to Black Friday. The idea was that you'd wait until you got to work on Monday after the Thanks ...

Empathy is difficult. I'm not you, I can't imagine the path you've traveled, the stories you tell yourself and the pressures you're under. But real gratitude requires empath ...

We hit 500% of our Kickstarter goal, and they're now available to the public. A lot of folks have answers for us about AI, but these decks are designed to help us with the questions. Not just ...

Every day, this blog is automatically echoed on my Linkedin channel. Over the last few years, the traffic to those posts on Linkedin is down more than 90%. Understandable. Platforms evolve, people ...

Gall's Law is appropriately simple: "A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and c ...

Of course, a book with a title like this gives us pause-when we think of marketers, we don't ordinarily think about Jerry, Phil, Bobby and the rest of the crew. But that's one rea ...