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Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.

New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple's growing ad ecosystem.

Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

Google's new 'Campaign Type' hint suggests the Channel Performance report will expand beyond Performance Max.

OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT's future ad business.