John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known as "first-link priority."
TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA's steering committee.
Google is adding AI image generation to AI Overviews and rolling out a redesigned Google Images homepage. Both start rolling out over the coming weeks.
In episode one of the return of SEJ's podcast, we discuss where search attention is collecting, what declining metrics miss, and which signals to track.
Google's Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.
Evergreen is collapsing and trust now attaches to people. Why AI search strategy must be rebuilt around expertise, direct audiences, and being the source.