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AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.

OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.

Fear-based AI positioning grabs attention, but it can undermine trust. Here's why augmentation is a stronger long-term marketing strategy.

Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.

Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.

AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.

Here's why it opens a third path to visibility for small sites, beyond implicit affinity and the Follow button.

Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.

Google's AI help document update offers new insight into the future of AI-powered Search campaigns.

A new dashboard shows which AI bots hit newsletters, what got blocked and whether any of that crawling sends readers back.