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Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works.

Learn how to boost visibility for multi-location businesses in the age of AI search and improve local brand engagement.

Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update.

Google releases a core update targeting Discover only, Alphabet reveals AI Mode ad plans, and Mueller pushes back on bot-specific content. Five stories.

Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags. Multi-party approval adds security layer.

John Mueller offered a practical check for determining whether a passage has been indexed and is technically available to rank.

Join Jeff Hirz for insights on growth trends shaping sales and marketing budgets as the year progresses.

Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.

What Google's personal AI push signals about owning the decision layer.