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We came away from LinkedIn's Indie Summit last week with one number we can't stop thinking about: 40% of B2B deals are lost to indecision, not to a competitor winning. The first instinct is to treat that as a product problem or a pricing problem. But ...

What does it actually take to influence someone in 2026? Not to reach them. Not to be seen by them. To actually shift what they think, feel, or buy. Because the way most brands are approaching it right now isn't working, and the numbers make that ...

The era of creative scarcity is nearly over. As generative AI makes producing high-quality creative assets exponentially cheaper and faster, we are entering a new paradigm of "infinite creative". This solves the traditional production bottleneck but ...