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By: Nora Vulaj, Michelle Witz and Heather Green Creative today is less like a linear production line and more like a living loop. People pull ideas from comment sections. UGC becomes ads. Trends rewrite the brief in real time. The audience is not ...

Prefer to listen? Hit play for an auto-generated audio version. YouTube has officially rolled out shoppable CTV ads across Performance Max and Demand Gen campaigns, moving interactive shopping formats from limited previews into full-scale deployment. ...