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Like all good metaphors, it might be practical too. Your 'shoes' are the point of greatest leverage. The spot where you have traction and engage with the world most directly. For a free ...

Forms are a convenient way for bureaucracies to collect information. They're convenient because they offload the work to the patient/customer/taxpayer. The shift in labor led to an explosion ...

Great companies and teams often get stale and then fade away. Here's what we hear as it happens: "I'm way too important to listen to customers. Send them to the call center.” ...

In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it's hard to justify the hard work of creating something better,

That's the tempting question. How much hustle, hoopla and initiative do we need to get this idea ignited in the marketplace But the much better question is: How much kindling do we hav ...

Professionals make choices. Including: Don't exploit friends and family. Surgeons shouldn't do surgery on their kids, and investment advisors shouldn't manage their dad's re ...

Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate needs. As a result, we're intimately familiar with what we want. And we strive to get it. The p ...

The best way to complain is to make things better. Complaining can be a form of intimacy. It's a useful way to explain our behavior. And best of all, it gives us a way to communicate as we wo ...

We spend a lot of time in our own heads, certain that our path and our method make sense. We often become more certain in the face of criticism or even suggestions. This confidence is essential, as ...

No project is going to exactly match every hope you have for it. And even before you ship the work, you've already succeeded. No project is totally worthless. So, given that failure and succe ...