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Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.

Could AI lose a key source of training data? Major publishers want Common Crawl to stop collecting and sharing their content.

AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.

The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.

Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.

Survey data reveals how users combine short queries with personal context -- and why that changes how brands earn visibility in AI search.

From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.

Google's AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.

Build a digital footprint that helps AI understand your expertise, recognize your credibility, and recommend your brand.

Search engines leave behind a detailed record of every visit. Here's how that data helps uncover hidden SEO issues at scale.