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Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.

Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.

OpenAI confirmed the issue and wrote, "We're currently experiencing issues."

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.

Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.

OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

Today's PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.

Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.

AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and SEO on track.