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How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

A roundtable of SEO's most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.

42% said they would not block Google and 25% are still unsure.

Google's v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Google's v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement fail.

You get what you pay for in content. Here's how to find great writers in 2026, from job boards to LinkedIn and beyond.

AI may optimize PPC, but it can't replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart.

Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.