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Discovery has entered a new era. The familiar list of blue links is being replaced by single, synthesized answers generated by AI systems like ChatGPT, Gemini, Perplexity, and Copilot. Your customers aren't comparing options across ten different ...

"We keep pausing our Paid Social activity because it isn't driving conversions but every time we do we see our paid and organic search performance drop off" This is a challenge I hear from performance marketers all the time and the truth is, it's ...