Amazon's 12th annual Prime Day is projected to generate $26.3 billion in U.S. online spending through June 26, Adobe Digital Insights forecasted. That total would surpass Cyber Monday and Black Friday 2025 combined, which generated $14.25 billion and ...
AI-assisted shoppers drove $3 billion in a single day and converted 38% better than everyone else. The retailers who captured that weren't luckier -- they were ready.
Week 12 will kick off with a Thanksgiving Eve tilt to set the table for the now-annual Thanksgiving Day tripleheader, which will be followed with the league's burgeoning tradition of a showcase game on Black Friday.