With financial stress mounting for many Americans, scoring deals may be all the more important during the holiday shopping rush. Over the four-day stretch between Black Friday and Cyber Monday, Americans are projected to spend more than $85 billion,
- Search trends and consumer research suggest the price-checking window opens weeks before Black Friday, with deal-related interest building through November -
The 2026 holiday program targets Black Friday and Christmas, but sets no purchase commitments; retailer participation remains subject to approvals and ordering decisions.
/PRNewswire/ -- Retail sales over the Black Friday through Cyber Monday weekend are expected to top $85 billion, accounting for 8.5% of 2026 US holiday sales,