In June 2009, a bespectacled Senior Vice President at Microsoft (NASDAQ: MSFT) launched Bing, the Redmond company's answer to Google's popular search engine. His pitch was simple: search engines were broken, and Bing would fix them with an organised ...
Search didn't disappear. It split. There are links (traditional SEO) and there are answers (Google AI Overviews, Bing Copilot, Perplexity, ChatGPT, Claude, etc.). In these answer boxes the engine summarizes the web and then names or cites a handful ...